Generation Like

2014

54 min Documentary 7.0 7 likes

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Director:

N/A

Writers:

Frank Koughan, Douglas Rushkoff

Production:

N/A

Country:

United States